Case Study – Gulf Based eCommerce Website


163% increase in search engine traffic was achieved for biggest e-store in Gulf within a span of 11 months


organic traffic case study

Background

The website is one of the biggest e-store in Gulf that caters to UAE, Kuwait, Oman and Qatar. Digital Catalyst started SEO activities on this e-store to maximize the site’s organic potential and provide analysis of performance in search. Our SEO strategy primarily included content, a little bit of link building and on-page optimization.

The Challenge

Some of the top SEO challenges –

  • Lack of a focused keyword strategy
  • Difficult for search engines to crawl content
  • Ineffective page titles, Meta descriptions, internal links
  • Sections of the website not getting any traffic at all
  • Weak link profile
  • Low domain authority

traffic data

Strategy

A very well thought-out plan was strategized keeping in mind all the essential factors which would boost up the ranking of the website in search results –

  • Website audit
  • Remove on-page issues
  • Revamp website content
  • Title, meta tag update
  • Link building
  • Regular blog updates

If you want to attract more customers through search engine, you might want to invest in SEO. Search engine traffic converts better than any other medium and that is proved via multiple studies. Contact us today to get your website reviewed and to get a custom quote.